Elixir Water
Brand Identity & Packaging System
CreatingacleanandmeaningfulbrandidentityforElixirWater—ahealth-focusedbottledwatercompanybuiltaroundtheideathatpurityandwell-beinggohandinhand.
Building Trust From the First Impression
Elixir Water was a new brand entering a competitive, mass-market category. The challenge was to create an identity that immediately communicates cleanliness, health, and reliability.
With no existing branding, every element needed to be designed from the ground up — from the logo to packaging and real-world applications — standing out in a space often defined by generic visuals.
Expressing Purity Through Design
The objective was to develop a brand identity that reflects purity, health, and natural balance. The system needed to be simple, recognizable, and adaptable across packaging, physical branding, and corporate materials.
Designing With Meaning
At the core of the identity is a symbolic logo that merges a leaf and a heart — representing nature and health within a single form. This concept directly reflects the brand’s positioning where water is a source of well-being.
The identity was developed as a complete system, applied consistently across bottle design, labels, packaging, and vehicle graphics. Every element follows a unified visual structure, ensuring recognition across retail and operational environments.
The identity was developed as a complete system, applied consistently across bottle design, labels, packaging, and vehicle graphics. Every element follows a unified visual structure, ensuring recognition across retail and operational environments.
Clarity, Recognition, and Consistency
Stronger Brand Recognition
A distinctive identity that stands out while maintaining simplicity and health-focus.
Clear Market Positioning
A brand that communicates health, purity, and trust at first glance through refined design.
Consistent Presence
Unified application across bottle labels, packaging, delivery vehicles, and physical environments.
Future-Ready System
An identity designed to grow with the business across diverse products and regional markets.
Immediate Deployment
A complete, high-performance branding system built for immediate deployment in just 3 weeks.
Capabilities Delivered
- Logo design and concept development
- Brand identity system
- Bottle and label design
- Packaging design
- Vehicle branding
- Corporate materials and stationery
- Employee badges and internal assets
- Indoor and outdoor signage