Madinah KEC

Interactive Mall Leasing & Visualization System

The Brief

DesigningadigitaltooltosimplifyandelevatemallleasingwithinoneofSaudiArabia’smostambitiousmasterdevelopmentsenablingMadinahKnowledgeEconomicCity(KEC)topresentretailopportunitieswithclarity,precision,andimpact.

Real Estate & DevelopmentBusiness SystemsHigh-Performance WebsitesDigitalization Consultation
01 / The Challenge

Complex Developments, Limited Visibility

KEC is developing a large-scale urban destination spanning 6.8 million sqm. Retail leasing required a more effective way to communicate availability, structure, and opportunity.

Traditional methods of presenting shop layouts and availability lacked clarity and interactivity. For a project of this magnitude, a more engaging and precise system was required to support both decision-making and presentation.

Challenge Context
Masterplan6.8M sqm
FormatStatic Layouts
ClarityNon-Interactive
02 / Objectives

From Static Plans to Interactive Insight

The objective was to develop an interactive leasing platform that transforms how retail spaces are presented and explored. The system needed to provide a clear, floor-by-floor visualization of mall layouts while delivering detailed information on each unit, including type, size, category, and availability.

6.8M sqmMasterplan Scale
Real-TimeAvailability Tracking
4 WeeksBuild Speed
03 / The Approach

Visualizing Opportunity at Scale

We developed an interactive floorplan and mapping system that allows users to navigate mall layouts across multiple levels with clarity and precision. Each unit is individually mapped, enabling users to explore spaces and access key information, vacancy status in real time.

Optimized for large touch-screen displays, the platform allows the KEC team to showcase retail opportunities in an engaging and intuitive format — whether in their offices, during investor meetings, or at exhibitions.

Approach Implementation
System Flow

Optimized for large touch-screen displays, the platform allows the KEC team to showcase retail opportunities in an engaging and intuitive format — whether in their offices, during investor meetings, or at exhibitions.

04 / The Outcome

A More Engaging Leasing Experience

Active

Investor Engagement

A clear and interactive way to present retail opportunities within the development.

Data-Driven

Decision Clarity

Detailed, real-time unit information supports faster and more informed leasing decisions.

High-Impact

Presentation Tool

Used across offices and exhibitions to attract and engage potential tenants and investors.

Unified

Leasing Visibility

A centralized system for showcasing availability across multiple mall levels.

Specialized

Development Support

A specialized system built in 4 weeks to support large-scale ongoing leasing activities.

Capabilities Delivered

  • Interactive floorplan and mapping system
  • Multi-level mall visualization interface
  • Unit-level data display (type, size, category, availability)
  • Touchscreen-optimized presentation system
  • Leasing and investor engagement tool
  • Scalable structure for future expansion
Final Perspective

ForKEC,thesystemtransformshowopportunityiscommunicated.Byturningstaticlayoutsintoaninteractiveexperience,theplatformenablesclearerconversations,strongerengagement,andamoreeffectivepathfrominteresttocommitment.

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